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如何應(yīng)對“寒冬”

今年開年以來,疫情不斷反復(fù),對我們天堃公司的經(jīng)營帶來了巨大挑戰(zhàn)!經(jīng)過公司領(lǐng)導(dǎo)層和各業(yè)務(wù)部門的共同努力,復(fù)工復(fù)產(chǎn)有序推進(jìn),供應(yīng)鏈不暢逐步緩解,業(yè)務(wù)量逐漸好轉(zhuǎn)。尤其是公司業(yè)務(wù)四部,1~5月進(jìn)出口由去年同期的100萬美元增長至200萬美元,在手訂單累計達(dá)200萬美元 , 呈現(xiàn)恢復(fù)性增長勢頭。

 

Since the beginning of this year, the epidemic has been repeated, the management of our Skyland has brought a huge challenge! After the leadership of the company and the joint efforts of the business departments, the resumption of production in an orderly manner, the supply chain slowly eased, business volume gradually improved. In particular, the company's Dept. No.4, from January to May from the same period last year, the export increased to US $1 million to US $2 million. Orders in hand totaled $2 million , showing a recovery growth momentum.


 “盡管存在一些困難,但我們部門同事上下一心,迎難而上,實現(xiàn)今年年初公司下達(dá)的目標(biāo)我們有信心?!彼牟拷?jīng)理陳欽偉說,我們采取了以下措施以實現(xiàn)業(yè)務(wù)的穩(wěn)步增長:一是深挖老客戶的潛力,在目前嚴(yán)峻的疫情形勢下,我們不能出去參展,客戶也進(jìn)不來,沒有新客戶,我們就在老客戶身上做文章。把每一個客戶都梳理一遍,讓老客戶把單子下到我們這邊來。二是針對每個客戶自身的特點,我們開展針對性工作,我們把工廠分為A、B、C三個等級,不同的客戶,對品質(zhì)的要求和能接受的價格不同,我們匹配不同的工廠,提供差異化的產(chǎn)品。這樣就避免了客戶的流失,擴(kuò)大了業(yè)務(wù)量,促進(jìn)公司整體出口收匯增長。三是跟客戶共同開發(fā)產(chǎn)品,譬如原來有一個做背包的印度客戶,我們發(fā)揮自身優(yōu)勢,幫助客戶拓品,將客戶的產(chǎn)品線從背包延伸到了旅行箱,我們將客戶的要求和我們自身多年的箱包出口經(jīng)驗結(jié)合,開發(fā)出了適銷對路的產(chǎn)品,客人逐步擴(kuò)大了他的市場占有率,我們實現(xiàn)了合作的雙贏。


“Although there are some difficulties, our colleagues in the department are all in one mind and rise to the challenges, and we are confident that we can achieve the targets set by the company at the beginning of this year,” said Chen Qinwei, manager of the Dept. No.4, we have taken the following measures to achieve steady business growth: first, to tap the potential of old customers, in the current severe epidemic situation, we can not go out, customers can not enter, no new customers, we're going after our old clients. Comb every customer, let the old customers place order to our side

Second, according to each customer's own characteristics, we carry out targeted work, we divided the factory into A, B, c three grades, different customers, the quality requirements and acceptable prices are different, we match different factories, offer differentiated products. Thus avoiding the loss of customers, expanding the volume of business, promote the growth of the company's overall export earnings.Third, we jointly develop products with our customers. For example, we used to have an Indian customer who made backpacks. We used our own advantages to help our customer with the extension of the product line from backpacks to luggage, we combine the customer's requirements with our own many years of luggage export experience, developed a marketable products, customers gradually expand his market share, we achieved a win-win cooperation.


陳欽偉經(jīng)理介紹,在具體業(yè)務(wù)推進(jìn)層面,我們犧牲了平時的一些個人愛好,注重發(fā)揮部門合力,平時工作到晚上十一二點是常事,在疫情沖擊的情況下,客戶群和供應(yīng)鏈都面臨重塑,我們充分認(rèn)識到“?!敝杏小皺C(jī)”,必須搶抓發(fā)展機(jī)遇,協(xié)調(diào)工廠和客戶的對接,參與更加充分的市場競爭,拓展全球市場,推動部門持續(xù)發(fā)展。


Manager Chen Qinwei introduced that at the specific business promotion level, we have sacrificed some personal hobbies at ordinary times and focused on bringing into play the joint efforts of departments. It is common for us to work until 11 or 12 PM at Ordinary Times. Under the impact of the epidemic, we are fully aware that there are opportunities in the“Crisis”, we must seize development opportunities, coordination between factories and customers, participate in more full market competition, expand the global market, to promote the sustainable development of the department.


 “總的來說,我們有信心保持全年外貿(mào)出口有一個比較大的增長,為公司發(fā)展多作貢獻(xiàn)。”陳欽偉說。


“In general, we are confident that we can maintain a relatively large growth in our exports for the whole year and make more contributions to the company's development,” Chen said.




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